The article from Politiken explores the concept of boycotting through a mix of personal anecdotes and historical context. The author recalls a conversation with their mother about a distant relative, Klaus Rifbjerg, living in Franco's Spain, contrasting his choices with hers and highlighting the complexities of boycotting. This reflection serves as a springboard for discussing how boycotts can emerge from ethical dilemmas and personal convictions.

Furthermore, the article delves into the historical origins of the word 'boycott,' tracing it back to an English captain named Boycott, who attempted to dispossess Irish tenant farmers of their land. The robust Irish resistance against British oppression in the 1880s led to a collective decision to boycott him, marking a significant moment in the struggle for Irish independence. This example underscores the transformative power of boycotting in shaping societal change.

Set and Heard, the daily column in Politiken, encapsulates opinions of different writers, emphasizing personal perspectives on media, including TV, streaming, radio, and podcasts. It highlights how individual writers bring their biases and reflections to the discourse, which contributes to the broader conversation around media consumption and ethical considerations in today's society.