The article discusses the activities of Fabien Defrance and his activist group Boycott USA, which seeks to encourage consumers to avoid American products as a form of protest against former President Donald Trump. Defrance argues that Trump's understanding is merely financial, and asserts that the group's primary weapon against his influence is to refrain from purchasing goods from the United States. The movement significantly gained traction shortly after Trump returned to the White House in March of last year, with a strong message promoting the consumption of French and European alternatives instead.

Defrance, who holds a leadership position in the finance sector, emphasizes the daily impacts of Trump's decisions on his life, describing himself as a long-time opponent of Trump and his policies, which he considers dangerous for the world. The group's discussions extend beyond mere boycotting; members share ideas and suggestions for avoiding American brands like McDonald's, Starbucks, and major entertainment platforms such as Netflix and Amazon. The aim is not only to affect the economy but also to raise awareness among consumers about the implications of their purchasing choices.

This movement reflects growing sentiments in Europe against American cultural and economic dominance, implying a broader call for European unity and identity in the face of globalization driven by U.S. interests. Defrance's activism signifies a polarizing response to U.S. politics, prompting consumers to reconsider their consumption habits and consider the impact of their choices on international relations and local economies.