A recent survey published in the Family Barometer 2025 by the Väestöliitto (Family Federation of Finland) indicates that people living in Uusimaa possess an average of 11.6 friends or acquaintances, making it the highest friend count in Finland. Researcher Noora Lehtonen highlights that while Uusimaa residents enjoy a broad social circle, the frequency of face-to-face interactions remains low. This trend raises questions about the nature of friendships in an increasingly digital world.

Lehtonen attributes the high number of friendships among Uusimaa's residents to lifestyle choices and educational levels. She notes that higher educational attainment correlates with a larger circle of friends, particularly among women. Interestingly, men with only basic education tend to have the most significant friend groups, contrasting with women who are more socially connected through higher education and professional environments. This delineation shows how educational backgrounds can impact social networks differently across genders.

Additionally, the urban environment plays a pivotal role in social interactions. Uusimaa, being a densely populated region, provides ample opportunities for making friends through studies, workplaces, and social circles. However, the report suggests that while the potential for friendship is high, the actual integration and face-to-face time among friends are dwindling, possibly due to the pressures of modern life and preferences for virtual connections over traditional meetings. This insight aligns with broader societal trends indicating a shift in how friendships are maintained in contemporary society.