The state of Maranhão has opened registrations for artisans who wish to take part in the upcoming 22nd Craft Fair - Brazilian Roots, scheduled for May 13-17, 2026, in São Paulo. The registration period lasts until March 16, 2026, and is organized by the Maranhão State Government through its tourism department, in collaboration with the Brazilian Handicraft Program. This initiative is particularly significant for local artisans as it offers them a platform to showcase their unique cultural identities and craftsmanship on a national stage.

The selection process aims to highlight works that best represent the cultural identity of Maranhão, marking it as one of the largest handicraft events in Brazil. The emphasis on cultural representation underscores the importance of preserving and promoting local traditions while providing artisans with opportunities to enhance their visibility and expand their market reach. By participating in this fair, artisans can strengthen their sales and generate increased income, which is vital for sustaining their craft and livelihood.

Eligible participants include individual artisans, master artisans, associations, cooperatives, and production groups registered in the relevant information systems. This registration call not only encourages participation from diverse artisan groups but also aims to broaden the scope of representation in national culture. The partnership between the Maranhão government and the Brazilian Handicraft Program signifies a concerted effort to uplift local craftsmanship and promote sustainable economic development in the region.