In recent years, Chinese micro-dramas, known for their short and engaging formats, have taken the African media landscape by storm, especially in Ivory Coast. These mini-series, often characterized by outlandish scenarios involving themes like sex, revenge, and supernatural elements such as werewolves, resonate particularly well with younger audiences. Many Ivorian viewers, especially students on campuses like Cocody, find themselves captivated by these quick episodes, which clock in at only a few minutes each.

The phenomenon of these vertical-format soap operas is fueled by the rise of streaming video applications such as Dramabox, Freereels, and Reelshort. They have emerged as some of the most downloaded apps in several African countries including Kenya, Angola, Cameroon, Nigeria, Senegal, and critically, Ivory Coast. The accessibility of these platforms on smartphones has enabled the rapid proliferation of Chinese cinema's unique storytelling style across the continent.

As the popularity of these micro-dramas continues to grow, they are influencing local viewing habits and preferences, potentially reshaping cultural content consumption in the region. The infatuation with these series poses questions about the cultural implications of foreign media on local narratives, yet it highlights a growing trend in the globalization of entertainment, where audiences adapt and embrace diverse cultural products from different parts of the world.