In a candid reflection, a film journalist expresses their dismay at the deteriorating state of cinema etiquette in Estonia. Despite their extensive experience attending hundreds of screenings each year, they now find themselves filled with dread at the prospect of sharing a theater with lively friends or couples who talk loudly and disrupt the viewing experience. This marks a shift for the author, who has begun to feel compelled to intervene and call out these raucous individuals, revealing a growing frustration with the situation.

The author recounts experiences where the collective atmosphere of the cinema has been dampened by inconsiderate patrons who converse long after the film begins, detracting from the enjoyment of fellow audience members. This behavior not only annoys avid movie-goers but also signals a larger societal concern about public etiquette. As cinema culture holds a special place in the author's life, witnessing such disruptive antics raises questions about civility and shared public spaces in Estonia.

Ultimately, the piece serves as a poignant commentary on the need for better awareness and respect in cinema environments. For the author, it is not merely about watching a film; it is about fostering a communal experience that everyone can appreciate. The article urges readers to consider their behavior in public settings and the impact it has on others, highlighting a critical dialogue about societal norms and their evolution in contemporary Estonia.