Is 'quitters day' a myth? No, says Strava. Yes, indicate surveys and new numbers.
A recent analysis questions the commonly held belief in 'quitters day,' suggesting that fitness engagement remains robust well into the year contrary to traditional views.
The concept of 'quitters day' suggests that many people abandon their new year's resolutions, particularly fitness goals, by a specific date in January. However, a recent report from the fitness app Strava challenges this notion, citing data and research that indicates a more sustained commitment to fitness than previously thought. According to Strava's findings, participant engagement in exercise does not decline as steeply as anticipated and shows resilience into the following months.
In Bergen, Norway, a local gym is experiencing high attendance, with classes like pilates fully booked, and even more interest reflected in a waiting list. These observations serve as anecdotal evidence against the 'quitters day' myth, suggesting that individuals may still be pursuing their fitness goals beyond the early days of the new year. Researchers encourage monitoring fitness trends over the subsequent months, specifically during June and October, to get a fuller picture of exercise participation throughout the year.
Overall, this discussion raises important questions about societal beliefs surrounding fitness and motivation during the early months of the year. It highlights a need to revisit the narratives that can discourage individuals from sticking to their New Year's resolutions, as the data points towards a more encouraging trend for fitness enthusiasts that continues well into the year.