The start of the year is often a time for setting new goals, particularly around health and fitness. Many individuals join gyms or seek personal trainers as part of their resolutions for a healthier lifestyle. However, despite the initial enthusiasm, motivation tends to dwindle, leading many to abandon their fitness journeys within weeks. This trend raises questions about whether unrealistic expectations for rapid results or lack of discipline are contributing factors to this phenomenon.

Trainer Suzana Štimac, known as Suzana Moj Trener (SMT), reports an increase in participants at her training sessions at the beginning of the year, though many only stay for about a month. She notes that while there is a surge in attendees, approximately 60% do manage to continue attending for longer than six months. This suggests that while the start of the year does bring people into fitness programs, sustained engagement remains a challenge for many.

This situation has broader implications for fitness industries, where there is a need for understanding the barriers that prevent people from sticking with their new health plans. Trainers emphasize the importance of setting realistic expectations and developing a more disciplined approach to maintaining a healthy lifestyle. As gyms and trainers prepare for the influx of new clients each January, finding ways to foster long-term commitment is essential for both individual success and business sustainability.