In Roraima, Brazil, rural producers of açaí are expanding beyond cultivation into their own processing industries in order to bolster growth and income in agricultural areas. Leveraging technology and irrigation systems, these producers have managed to cultivate açaí throughout the year, effectively enhancing the harvests and adding value to the fruit. This shift not only strengthens the production chain but also introduces new business opportunities for small and medium-sized farmers.

The cultivation of açaí has been embraced in various regions of Roraima as a viable agricultural diversification strategy. By introducing the crop to previously underutilized areas, producers are not only improving their economic outlook but also effectively supporting local economies. This is especially significant in a state where agricultural innovation can lead to sustainable practices and new market avenues for local farmers.

One notable example is Almir Sá, a local farmer who has cultivated açaí on 18 hectares of land that was once considered less suitable for farming. He sourced his plants from Pará, a state recognized for its substantial açaí production, and employs irrigation to ensure optimal growth conditions. This initiative highlights how strategic investments in agriculture can transform local economies and empower farmers in Roraima.