In Rio de Janeiro's Rocinha favela, the popularity of panoramic terraces, known as 'lajes,' has surged, leading to long queues of tourists eager for drone videos that showcase the breathtaking views. Tourists, both locals and foreigners, are now reportedly facing wait times of around two hours to secure their turn for these sought-after aerial recordings. This trend reflects a growing interest in unique experiences and perspectives of well-known locations, particularly amidst the backdrop of social media sharing.

The international media has taken notice of this phenomenon, with Argentine newspaper La Nación reporting on the extensive wait times that visitors are willing to endure. Tourists sit in strategically placed chairs on the terraces, patiently waiting for their chance to capture the stunning drone footage that has become popular during the summer season. The allure of these dynamic views has transformed a local tourist spot into a trending destination that attracts significant attention and foot traffic.

Beto Soares, a tour guide and drone operator who has been filming in Rocinha since 2018, has experienced remarkable growth in his business thanks to this trend. The increase in demand for drone footage started gaining momentum late last year and has exploded in 2023. Soares' work exemplifies how new technologies and tourist interests can converge, creating opportunities within local communities, while also emphasizing the role of social media in driving tourism and shaping local economies.