"If you don't like it, leave" Increasing rental price consultations doubled compared to the previous year, how should we respond?
More people are struggling with rental price increases in Japan as the cost of living continues to rise, impacting their quality of life and housing choices.
In recent months, the number of consultations regarding rental price increases has surged in Japan, reflecting a stark reality faced by many residents. While real estate prices in Tokyo have increased, wages and pensions have not kept pace with inflation, leading to difficulties for tenants. The Tokyo Consumer Affairs Centre has reported a significant rise in inquiries, from approximately 300 cases in fiscal year 2022 to an expected 700 cases in 2025—indicating a troubling trend where rental increases are outpacing income growth.
The stress of rising rents is compounded by the perception that living in urban centers is becoming untenable for average citizens. As rents escalate, many feel the pressure to consider relocating to more distant suburbs, which can lead to longer commutes and diminished quality of life. This migration may exacerbate the declining vitality of suburban areas during the daytime hours as workers commute to the city, resulting in less community engagement and a reduction in local businesses.
The increasing burden of housing costs raises critical questions about the sustainability of urban living in Japan. The phrase "If you don’t like it, leave" echoes the frustrations of tenants who feel their options are limited. As society faces these challenges, discussions about housing policies and affordability are becoming more pressing, signalling a need for intervention to ensure that residents can maintain their homes without sacrificing their well-being or quality of life.