Estonia is weighing the implementation of a food labeling system designed to promote healthier consumer choices. While the adoption of this labeling would be voluntary, the Agricultural and Commerce Chamber views it as a form of pressure on businesses, raising concerns about the possible confusion it may create among consumers. This initiative is part of a larger effort to enhance public health awareness regarding diet.

Currently, a variety of products in stores already display the Nutri-Score label, which indicates the healthiness of products using a color-coded and letter grading system. This 'food traffic light' labeling rule is straightforward; the greener the label, the healthier the product. This method accounts for several nutritional components, including energy, saturated fats, salt, and sugars on the negative side, while positively considering fiber, fruits, and vegetables present in the food.

Janne Lauk, the head of the nutrition sector at the Estonian Health Board, notes that while the relevant information is present on packaging, consumers often struggle to locate it. This frustration may hinder the effectiveness of the intended health benefits of the food labeling system. The discussion surrounding this initiative underscores the balancing act between promoting public health and addressing businesses' concerns regarding additional regulatory burdens.