Chelsea Football Club has officially signed a multi-year global sponsorship deal with IFS, an AI firm, designating it as their Principal Partner effective immediately. This partnership aims to enhance Chelsea's football performance and operational effectiveness using advanced artificial intelligence technologies. As per the announcement made on their official website, IFS will have its branding featured prominently on the club's shirts until the end of the 2025/26 season.

This agreement comes on the heels of Chelsea's transition following a period without a permanent principal sponsor after their previous deal with telecommunications company Three concluded in 2023. With IFS taking the lead as a principal sponsor, the company’s logo will debut on the jerseys of the men's team during their upcoming Premier League match against Burnley at Stamford Bridge. Additionally, the women’s team will also sport the IFS branding during their Super League match against Manchester United, signaling an inclusive approach to fostering brand awareness across all its teams.

The move to partner with an AI-focused company underlines Chelsea's commitment to innovation and evolving its operations in line with modern technological advancements. The integration of IFS’s AI tools may not only help in on-field performance but could also influence training, player assessments, and overall management strategies. As the Premier League continues to embrace sponsorships that focus on technology and innovation, this deal could pave the way for similar collaborations in the sports industry.