Feb 21 β€’ 08:31 UTC πŸ‡¦πŸ‡· Argentina La Nacion (ES)

Dulce de leche as a passport: the secrets of the global success of Argentine ice cream

Argentine ice cream is achieving global success, particularly due to the popularity of dulce de leche, with ice cream shops proliferating in major cities around the world.

Argentine ice cream is experiencing a global expansion, driven by both large chains and entrepreneurs who replicate the country's artisanal model in foreign markets. Featuring dulce de leche as a hallmark, local brands combine traditional Italian techniques with unique Argentine flavors, successfully entering markets in America, Europe, and the United States. Strategies include franchising and establishing regional production facilities to maintain authenticity while catering to local consumer habits.

The franchises often blend ice cream with coffee and pastry offerings, creating a novel consumption model that attracts diverse clientele and mitigates the impacts of seasonal fluctuations. The investments needed to open an ice cream shop in developed nations range from $90,000 to $200,000, making it a significant economic endeavor but one positioned for success given the rising interest in artisanal foods and global culinary trends. Entrepreneurs face the challenge of adapting their products and practices to fit new cultural contexts while maintaining the essence of what makes Argentine ice cream distinctive.

This trend highlights a broader narrative of cultural exchange and globalization, where Argentine culinary traditions are embraced internationally, fostering a sense of identity and pride among immigrants and natives alike. The rise of Argentine ice cream shops around the globe not only signifies a personal triumph for the entrepreneurs but also positions Argentina as a valuable contributor to the global dessert scene, encouraging further interest in its culinary offerings.

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