The K-pop girl group BLACKPINK has made history by becoming the first artist ever to surpass 100 million subscribers on their YouTube channel. This milestone was reached on the evening of November 20, marking a significant achievement not just for the group, but for the music industry as a whole, as it highlights the impact of social media in promoting artists.

The BLACKPINK YouTube channel was created in June 2016, and it took the group approximately 9 years and 5 months to reach this extraordinary number of subscribers. This accomplishment is particularly significant as there have been instances of channels within the 'music' category reaching 100 million subscribers, but BLACKPINK stands out as the first artist to achieve this feat independently, rather than a corporation or label. YouTube has also honored the channel with the 'Red Diamond Button,