A new limited-edition watch, called the McQ: Salmon, is capturing attention for its striking resemblance to luxury timepieces that typically retail for around £40,000. Priced at just £445 from Detrash, this watch boasts a design inspired by classic Swiss watchmaking, featuring clean lines and a salmon-toned dial that is often associated with collectors. The McQ is named after iconic actor Steve McQueen, whose style heavily influences this sophisticated yet affordable option.

The watch design incorporates elements influenced by several prestigious brands, including the elegant twisted lugs reminiscent of the Universal Genève Polerouter and the classic style of Patek Philippe. This combination of influences and the watch's attractive aesthetics make it appealing for buyers looking for a dress watch that complements both casual and formal attire without breaking the bank. This positioning highlights a growing market trend where consumers are seeking affordable alternatives to luxury items without sacrificing style.

As this watch gains interest, it may reflect broader consumer trends in the fashion and accessories sector, where high-quality designs are increasingly available at accessible prices. The McQ: Salmon demonstrates how strong design heritage can be executed at a fraction of the cost, potentially disrupting traditional market perceptions of luxury items, especially among younger consumers who prioritize value along with aesthetics.