Debenhams, a UK-based department store, has drastically reduced the price of a diamond-studded watch reminiscent of high-end luxury brands, from £1500 to just £190. The Von Breyer Eterna Diamond Gold Watch, featuring an 18k gold construction and a diamond-set bezel, offers a visually striking alternative to a much more expensive Rolex timepiece, allowing customers to save over £1300 if they take advantage of this offer.

This watch comes with the added benefit of free next-day delivery, ensuring that it can arrive just in time for Valentine’s Day, making it an appealing last-minute gift for those searching for a special treat for their loved ones. By promoting significant savings, Debenhams aims to attract buyers looking for both affordability and luxury aesthetics in their purchases this holiday season.

The steep discount of 87% indicates not only an effort by Debenhams to boost sales but also highlights the competitive nature of the retail market, especially in the context of gifting occasions like Valentine's Day. Such promotions can entice consumers who might otherwise consider higher-end options, signaling a strategic move to capture market share in an increasingly price-sensitive environment.