Chery, the first Chinese automotive brand to enter the Argentine market in 2008, has seen a resurgence under new management by Grupo Corven after a series of economic challenges and import restrictions caused its previous importers to neglect the brand. As of mid-2025, the company is revitalizing its lineup with a significant update including unconventional mechanical options.

The Tiggo 7 Pro Hybrid represents the brand’s renewed commitment to delivering a family-oriented SUV that prioritizes comfort, safety, and versatility, catering to consumers who value these features over sporty performance. Chery's strategy focuses on providing an appealing package that meets the demands of contemporary family needs while standing out in a competitive segment.

With this introduction, Chery is expected to strengthen its market position in Argentina’s automotive sector, which has been evolving with increasing consumer expectations. This move underscores the broader trend of international brands adapting to local market preferences, thus highlighting the importance of balancing innovative features with practical reliability in automotive offerings.