The Chery Tiggo 9, recently introduced in the Athenian Riviera, represents the flagship of Chery's Tiggo family and is pivotal for the company's strategy to establish a strong foothold in the European market, particularly in Greece. This plug-in hybrid SUV combines advanced technology, all-wheel drive, and high performance while offering equipment that approaches premium standards without the corresponding hefty price tag. As Chery's most ambitious model to date, the Tiggo 9 aims to appeal to consumers seeking a large, technologically advanced family SUV.

With dimensions of 4,810 mm in length, 1,925 mm in width, and 1,741 mm in height, the Tiggo 9 clearly targets the large family SUV segment. Its powerful design, characterized by bold lines and a prominent grille, conveys a sense of presence on the road that emphasizes quality without resorting to excessive styling elements. The strategic positioning of the Tiggo 9 is also indicated by its focus on advanced hybrid technology, catering to eco-conscious consumers who prefer a mixture of performance and efficiency in their vehicles.

Chery's introduction of the Tiggo 9 is seen as a significant statement of intent, particularly as the automobile industry increasingly shifts towards hybrid and electric vehicles. The competitive pricing of the Tiggo 9, combined with its high-tech features, suggests that Chery is prepared to challenge established players in the European market, potentially reshaping consumers' perceptions of Chinese automotive brands in the region. This move also highlights the increasing availability of advanced automotive technology in Greece, aligning with European trends towards greener and more efficient vehicle options.