In Washington D.C., Donald Trump's influence is omnipresent as banners featuring his face are displayed in front of various public buildings. His name has been affixed to key landmarks, such as the Kennedy Center, now designated the Trump-Kennedy Center, where protests against his administration are also occurring. These displays have prompted public outcry, including a cyclist's vocal denouncement of Trump during a performance against the actions of the Immigration and Customs Enforcement (ICE). The renaming of well-known sites to include Trump's name, as seen with the Peace Institute and the recent addition of banners in the Department of Justice, raises concerns. These actions have traditionally been seen as compromising the independence of institutions that should remain impartial. Trump's attempts to create a public image rooted in personal glorification reflect a broader strategy to solidify his legacy and maintain a stronghold over his supporters. Critics argue that these steps are emblematic of a more dangerous trend in which public institutions are co-opted for political branding. As Trump continues to assert his presence in the public sphere, the implications for democratic norms and institutional integrity in the United States must be closely examined. This ongoing situation not only illustrates Trump's strategy but also highlights a societal divide that is becoming increasingly pronounced during his presidency.