Canadian singer The Weeknd recently posted a video on social media capturing the excitement of the audience during Carnival in São Luís, Maranhão. The video, which was recorded by a fan on February 14 during Anitta's show at Avenida Litorânea, features a large crowd singing along to their hit song "São Paulo." Anitta also shared similar moments on her social media, highlighting the vibrant atmosphere at this year's festivities.

The Carnival event in Maranhão was noted for its scale, attracting approximately 700,000 attendees, with performances from big-name artists like Xand Avião, Alok, Claudia Leitte, and Wesley Safadão, alongside Anitta. The viral video depicts festival-goers dancing and singing, showcasing the unifying power of music at such cultural gatherings. The celebration not only reflects the rich traditions of Brazilian Carnival but also the contemporary fusion of pop styles as exemplified by the collaboration between The Weeknd and Anitta.

This event signifies a pivotal moment for pop culture in Brazil, showcasing international collaborations that can thrive in local contexts. The viral nature of the video emphasizes the reach of social media in capturing and disseminating cultural moments, further solidifying the music industry’s role in connecting diverse musical influences and audiences across borders.