In recent years, House has built a consistent trajectory in the Bahia real estate market, establishing itself by identifying strategic locations and translating them into projects that align with new living and investment trends. Their latest success, the House Praça Ana Lúcia, embodies this approach, emphasizing studios with balcony spaces, functional layouts, and solutions designed for contemporary urban living. This project caters to both those seeking practicality for residence and investors looking for opportunities in established, appreciating regions.

The choice of Praça Ana Lúcia Magalhães is significant as it enhances House's strategy. The location is well-situated, connected to the city's dynamics, and surrounded by services, commerce, and mobility options, making it an ideal urban setting for another of the brand's developments. This reflects a broader trend within urban development, where locations that support a vibrant lifestyle are increasingly prioritized by real estate developers.

To improve public engagement and facilitate the buying process, the project includes a sales stand on-site, adjacent to the construction area. This initiative aims to create a seamless experience for prospective buyers and investors, showcasing the appeal and potential of the new apartments while promoting the benefits of living in an integrated urban environment. Such developments not only cater to housing needs but also contribute to the local economy, indicating a positive outlook for both the market and the residents of Bahia.