Claudia Sheinbaum, the President of Mexico City, has been vocal in her criticism of the Political Party Encuentro Social (PES) regarding their attempt to use the initials CSP to register a new political organization. She expressed concern over the implications of a political party bearing her initials, asserting that this blurs the lines of personal branding and public perception in politics. She emphasized that such usage of initials should be scrutinized, particularly when it aligns closely with a known public figure's identity.

During a recent session on February 20, 2023, the National Electoral Institute (INE) denied precautionary measures to intervene in the matter, allowing the party Construyendo Solidaridad y Paz to proceed with their registration ambitions under the contested initials. This decision sparked further debate on the appropriateness of political name registrations that might overlap with identifiable political leaders, raising issues about voter confusion and the integrity of political party branding.

Sheinbaum's comments resonate within a broader context of political branding in Mexico, particularly as the PES has attempted several times to redefine itself and gain legitimacy. Her remarks highlight the potential conflicts that can arise when personal identities overlap with political organizations, emphasizing the need for clearer regulations on how political parties can utilize names and initials that may be associated with existing officials.