In the heart of the ancient Khan Al-Zeit market and along the route for worshippers heading to Al-Aqsa Mosque, the 'Halawat Al-Amid' shop exudes a sense of history. Behind its glass facade, shelves are lined with halva blocks of various flavors, alongside cubes of Turkish delight and sweetened nuts, creating a picturesque display that captivates passersby and attracts those fasting during Ramadan.

The shop, owned by the Palestinian Mitassim (Ghaleb) Rubhi Al-Amid, is not merely a business for him; it's a sacred family heritage and a respectable source of livelihood passed down through generations. With the same passion that he shows in nurturing his children, Al-Amid pours his love into the making of halva, taking pride in its unchanging quality and hoping to entrust this legacy to his grandchildren, maintaining its authenticity.

The Al-Amid family's roots in this craft trace back to 1880 in Nablus, the capital of sweets in Palestine, before transferring this legacy to the alleys of Jerusalem. Their shop stands as the oldest and most renowned halva establishment in the city, serving as a living testament to the steadfastness of Palestinian merchants against various challenges.