The Bayerische Rundfunk (BR), a public broadcasting institution in Germany, has created a fictional character named Stefanie, a 52-year-old graphic designer, to represent the ideal listener for its classical music program, BR-Klassik. This initiative reflects a broader trend where broadcasters try to understand their audience better to tailor their content accordingly. The article explores how effective communication relies on knowing the audience's characteristics and preferences.

In the context of public broadcasting, the BR aims to strike a balance between its educational and entertainment roles, emphasizing the importance of serious music while also offering a variety of content, including entertainment and folk music. The piece underlines the distinction between public classical music stations and private classical radio channels, suggesting that BR-Klassik's mission is not solely entertainment but also engaging listeners in more serious and meaningful musical experiences.

The piece raises interesting implications about the role of public broadcasters in today's media landscape, highlighting the expectation that they should contribute to democracy, education, and cultural enrichment. As the evolution of media consumption continues, the BR's approach in developing an archetype for its audience may help sustain its relevance and foster a deeper connection with its listeners, guiding them towards a greater appreciation of classical music rather than viewing it as merely a form of relaxation.