The Bavarian Broadcasting Corporation (BR) has created a fictional character, Stefanie, a 52-year-old graphic designer, to represent the ideal listener for its classical music programming, BR-Klassik. This innovative approach aims to help the hosts understand their audience better and tailor their communication accordingly. The concept emphasizes the importance of defining one's audience in broadcasting, particularly in the context of public service media, which aims to strengthen democracy, enlightenment, and education alongside traditional entertainment forms.