The recent session titled 'Latvia's Small Businesses Great Stories — From Dream to Practical Action', held on February 17 at the Turība Business School, delved into the essence of entrepreneurship and highlighted the challenges of starting and growing a business. Terēze Jaunzeme-Pētersone, one of the founders of 'RO STUDIO', shared her personal insights about overcoming difficult phases in entrepreneurship, where the thought of closing a business can sometimes creep in. The lecture emphasized the importance of recognizing one's innate entrepreneurial traits — referred to as the "entrepreneur gene" — and the need for proper education in business to navigate the complexities of running a company.

The discussion included practical advice on identifying business ideas and understanding when a hobby transitions into a full-fledged business. The speakers also provided guidance on locating resources for emerging entrepreneurs and leveraging programs offered by European funds, facilitating access to necessary support during the initial phases of business development.

Overall, the event fostered a sense of community among aspiring business owners, encouraging them to view entrepreneurship not merely as a creative endeavor but as a disciplined practice that involves decision-making and responsibility, especially in uncertain times. Key contributors included successful entrepreneurs such as Edgars Elbergs from 'Rudy's Kombucha', who shared valuable experiences from their own journeys, reinforcing the importance of mentorship as well and the resources available within Latvia’s entrepreneurial ecosystem.