Quentin Griffiths, the co-founder of the online fashion retailer ASOS, tragically passed away after a fall from the 17th floor of his apartment in Pattaya, Thailand, on February 9, 2026. According to initial police investigations, there are no indications of foul play, suggesting that Griffiths may have taken his own life. Officers who responded to the incident discovered his body beneath the balcony, and CCTV footage revealed no signs of anyone else entering the apartment where he lived alone.

Griffiths' death has raised concerns regarding his mental state prior to the incident. A Thai friend of his reported that Griffiths was visibly distressed over ongoing lawsuits from his ex-wife, a Thai national. Relevant legal documents concerning these lawsuits were found in his apartment, contributing to the alarming circumstances surrounding his tragic death. The police are conducting an autopsy to ascertain the exact cause of death.

This incident highlights the pressures faced by individuals in high-stress positions, such as those who lead successful companies like ASOS. As discussions around mental health continue to gain prominence, Griffiths' death serves as a sobering reminder of the importance of support systems for those grappling with personal and professional challenges. Analysts and observers will be watching what implications this event may have on perceptions of mental health among entrepreneurs and executives in the fast-paced world of online retail.