Quentin Griffiths, the 58-year-old co-founder of the British online fashion retailer Asos, tragically died on 9 February after falling from an 18-storey condominium in Pattaya, Thailand. Police investigators found him alone at the scene, and an autopsy revealed no signs of foul play or break-in, leading to questions about the circumstances surrounding his fall. Griffiths’ sudden death has shocked the fashion industry, given his previous role in creating one of the world's largest online retail platforms.

Asos was co-founded by Griffiths in London in 2000, originally operating under the name "As Seen on Screen" before rebranding in 2002. The company quickly grew in popularity, becoming known for its quick adaptation of celebrity fashion trends, and was a pioneer in online retail. High-profile customers, including Rihanna and Michelle Obama, wore Asos designs, bringing further attention to the brand. Griffiths left the company in 2005 but remained a noteworthy figure in the fashion world through various other ventures.

This incident raises concerns regarding the safety of the building structures in popular tourist destinations like Pattaya, where many foreigners reside in high-rise apartments. The investigation continues, not only trying to confirm the circumstances of Griffiths' fall but also examining the implications for local policing and building regulations, especially as the area increasingly attracts international visitors and long-term residents.