Greten Lehtmaa, the manager of the band Vanilla Ninja, discusses the importance of effective communication and positive influence in her role to create opportunities for the artist.
Greten Lehtmaa, the manager of the well-known Estonian band Vanilla Ninja, shared insights during a Vikerraadios interview about the fundamental aspects of her job. She emphasized that her work involves extensive communication and the positive influence of others to create opportunities for the band. Lehtmaa touched upon the reality of making a living in the music industry, highlighting that it is possible for artists who operate on an international level.
In her discussion, Lehtmaa mentioned the band's recent victory in the Eesti Laul finals, describing the moment as epic. She expressed her certainty about their win from the beginning, indicating her practiced approach to self-assessment before engaging in collaborations. On November 13, during a Zoom call with the team, they set a goal to win the Eesti Laul competition, demonstrating their strategic planning for success.
Moreover, Lehtmaa's role encompasses collaboration with various professionals including a stylist, director, makeup artist, and social media manager, showcasing the multifaceted approach needed to support a band aiming for international prominence. This reflects a broader trend in the music industry where comprehensive management strategies are vital for artist development and visibility.
