BFMTV has made a significant move in the media landscape by recruiting Sonia Mabrouk, a prominent journalist who previously worked at CNews and Europe 1. This move comes just after Mabrouk's surprising resignation from her prior roles, making her one of the key figures in French television news. Fabien Namias, the general director of BFMTV, expressed that Mabrouk's addition to their team will provide a substantial strengthening to their coverage ahead of the upcoming 2027 presidential elections.

The decision to bring Mabrouk to BFMTV signals a strategic shift as the channel aims to bolster its competitive edge against rivals, particularly CNews, from which they have successfully lured one of its star journalists. Namias highlighted that her experience and recognition in the industry will play a critical role in enhancing BFMTV's reputation and audience engagement. Mabrouk's presence is expected to attract more viewers, especially as the political climate heats up leading to the presidential elections.

This transfer not only underscores the ongoing competition among French media outlets but also reflects the evolving landscape of journalism where talent poaching has become a common strategy for strengthening news coverage and attracting larger audiences. With the presidential election campaign on the horizon, both viewers and the industry will be keenly watching how this change impacts BFMTV’s programming and its rivalry with other news channels in France.