Feb 20 • 11:08 UTC 🇫🇷 France Le Figaro

Sonia Mabrouk: 'Why I chose to join BFMTV'

Sonia Mabrouk discusses her reasons for leaving CNews and Europe 1 to join BFMTV, focusing on her professional ambitions and the appeal of BFMTV's leadership.

In an exclusive interview, journalist Sonia Mabrouk reveals her decision to leave CNews and Europe 1 to join BFMTV, highlighting her career ambitions and the qualities she admires in new leadership, particularly Rodolphe Saadé of RMC BFM and Vincent Bolloré. She emphasizes her attraction to their long-term vision and capacity to build strong media groups, signifying a shift towards more stable and lasting commitments in her career. Mabrouk expresses her desire to be part of a resilient newsroom environment that supports enduring journalistic integrity. Mabrouk's departure from the Bolloré media group comes amid significant changes in her career, marked by her previous decade-long tenures at various news outlets. She reflects on the evolving media landscape and her role within it, seeking to engage with BFMTV's audience and contribute meaningfully to its programming. Her choice may also signal a move towards a more independent and diverse media strategy within BFMTV, which is known for its 24-hour news coverage. This transition not only highlights Mabrouk's personal aspirations but also underscores broader trends in French media as journalists seek new platforms that align with their professional values and long-term goals. The interview allows insights into the operational dynamics of major media players in France and how such decisions impact audience engagement and media commentary.

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