The Finnish Aviation Museum has announced an innovative pricing strategy set to launch on February 24 and will run until March 1. This campaign is quite unique as it ties the cost of admission to the outside temperature; namely, the colder it gets, the cheaper the ticket. For every degree Celsius below zero, the ticket price will drop by one euro, so at –5 °C, for instance, adults will enjoy a five-euro discount on admission. This creative approach aims to attract visitors even during harsh winter conditions.

The temperature used for determining the ticket prices will be the official reading from Helsinki-Vantaa Airport, a reliable source, and the temperature will be confirmed at the time of ticket purchase at the museum's entrance. This new initiative not only encourages people to visit during the colder months but is also seen as a pioneering effort among Finnish museums. Until now, there has been no record of any similar pricing schemes employed by museums across the country.

This pricing campaign could have significant implications for visitor engagement and museum attendance, especially in a country like Finland, where winters can be extremely cold. By offering discounts correlated to the temperature, the museum is taking an adaptive approach to boost visits during off-peak seasons, thereby enhancing public interest in aviation history while also supporting local cultural institutions.