The 24-hour endurance running competition is set to begin at noon on Saturday and will continue until noon the following day. Participants will compete to cover the longest distance within a 24-hour timeframe, with real-time coverage and updates provided by Ilta-Sanomat's ISTV channel. Viewers can follow the runners’ progress, receive updates, and engage with the event through live commentary and interactions.

The event showcases not just the physical stamina of the runners but also the psychological endurance required to maintain focus and motivation over such a long duration. The competition is being held at the Esport Arena in Tapiola, Espoo, an ideal location for a winter endurance event, allowing participants to run indoors regardless of weather conditions. The live broadcast will include insights from competitors, their support teams, and organizers, providing a comprehensive view of the event.

As the competition unfolds, fans are encouraged to engage via WhatsApp by sending questions and messages of encouragement directly to the runners, which will be read out during the live stream. This interactive aspect aims to enhance viewer engagement and provide a unique connection between participants and their supporters, making it a community event as much as a competitive one.