A promotional video for the India-Pakistan T20 World Cup match, created by Star Sports and featuring influencer Fukra Insaan, has drawn ire for its superficial approach. Critics argue that hiring Fukra Insaan, known for reaction videos, results in an ad that lacks substance and creativity, presenting the intense rivalry between the two cricketing nations with mere frivolity. This has raised concerns about the portrayal of significant sporting events in a manner that seems dismissive and trivializes the competing teams' rich history.

The promo leans heavily on the statistical advantage of India over Pakistan in ICC knockout matches, highlighting an 8-1 record. While accurate, critics point out that simply presenting statistics without adding a narrative fails to engage viewers meaningfully. It's suggested that true creativity should involve weaving together the significance of the rivalry with a richer story rather than relying on simplistic and lazy tactics. This raises a broader question about the standards of creative marketing in sports, especially when dealing with high-stakes competitions.

The backlash against this promotional effort reflects a growing expectation among fans and audiences for deeper engagement and meaningful representation in sports advertising. As cricket continues to unite millions in India and Pakistan, the responsibility of capturing its essence in promotional campaigns is amplified. Critics argue that creativity should not be an afterthought, especially in a context as historically charged as an India-Pakistan cricket match.