The cricket match between India and Pakistan, scheduled for February 15 at the R. Premadasa Stadium in Colombo, has generated immense excitement among fans. This anticipated high-stakes encounter has led to a significant increase in advertising rates, with companies eager to capitalize on the expected viewership. Industry experts report that the cost for a 10-second TV ad slot has surged to between 3 to 4 million rupees, compared to the usual 2 to 2.5 million rupees for major World Cup matches. There is also a notable increase in the last-minute ad slots, which are selling at a 20 to 25 percent higher rate, indicating a rush among advertisers to secure airtime.