Portal Lrytas – 20 years: the most important moments of two decades
The article commemorates the 20th anniversary of the Lrytas portal, highlighting its significant milestones and innovations in Lithuania's media landscape.
The article celebrates the 20th anniversary of the Lrytas portal, which was launched in February 2006 under the leadership of Rimvydas Valatka. Initially starting with a small team, the portal quickly distinguished itself by becoming the first Lithuanian news outlet to provide video reports, earning recognition for its innovative approach at the 'Nmedia 2007' competition as the most innovative internet media in the country.
In January 2009, Lrytas made history by broadcasting its first live television stream on the internet, featuring a basketball tournament match between teams Alytaus and Kauno Aisčių. This was a significant step in adapting to the changing media landscape and audience consumption habits. The leadership transitioned to Tautvydas Mikalajūnas in 2016, who continues to steer the portal as its editor-in-chief and director.
The retrospective not only emphasizes Lrytas's contributions to Lithuania's digital media environment but also reflects on its consistent efforts to innovate and adapt over the years. As Lrytas marks its two-decade presence, the article suggests that its commitment to delivering quality journalism and engaging content remains robust, promising a continued influence in the media industry.