The Continental Bottling Industry, operating under the Vikos brand, is making a significant investment of 76.8 million euros aimed at bolstering its market dominance in Greece's bottled products sector. This investment will focus on the construction of a new recycling facility and increasing the capacity of existing units, which is part of a broader strategy to enhance production verticalization and reduce dependence on imported raw materials. The company, owned by the Sepeta family, has applied for strategic investment status to benefit from tax incentives, expedited licensing, and project funding support.

As part of this initiative, the new recycling unit will enable more sustainable production processes, aligning with growing environmental concerns around plastic waste and promoting recycling practices. By increasing its recycling capabilities, the company not only plans to advance its operational efficiency but also contribute to the broader Greek economy through job creation and enhanced local production capacities. The investment addresses pressing environmental needs while positioning the company favorably against international competitors.

Enterprise Greece has initiated public consultation on the investment request, which will undergo review and approval by the Inter-Ministerial Committee for Strategic Investments. The outcome of this process will determine the strategic significance of the investment, influencing future policies and support mechanisms within Greece's manufacturing sector. This move represents a commitment to sustainability, innovation, and economic resilience in the face of global challenges, reinforcing the company's competitive edge in the bottled goods market.