Tottenham Hotspur has encountered a significant setback as a major sponsorship deal is set to be canceled this summer, due to the club's ongoing struggles against relegation in the Premier League. The decision by one of their long-standing principal sponsors to terminate the partnership, regardless of whether the team remains in the Premier League, places the Lewis family and the club in a precarious financial situation. Reports suggest that the repercussions of this cancellation could run into the 'tens of millions' for Tottenham, compounding the difficulties the club faces this season.

The implications of losing this sponsorship deal are considerable, especially as Tottenham is grappling not only with potential relegation but also the inability to secure important transfer targets during the current season. This scenario is likely to affect their financial stability and strategic planning, which could influence their performance on the pitch as they navigate this critical period. The inability to attract key players could hinder the club’s competitive edge and further exacerbate their challenges in escaping the relegation zone.

As the situation unfolds, Tottenham's management will be under increased pressure to respond effectively to these challenges, both in terms of securing immediate financial resources and ensuring the team can perform well enough to avoid relegation. If the team does drop to a lower division, the financial ramifications could be more severe, impacting sponsorship prospects and overall revenue streams. Thus, the club's future, both on and off the field, hangs in the balance as they face a critical juncture in their ongoing battle against relegation and for financial stability.