A recent poll conducted by Research Co. indicates a growing concern among Canadians regarding the potential increase in tariffs imposed by the United States under President Trump. Forty-six percent of those surveyed believe that Trump will raise tariffs on Canada, reflecting an increase of 19 percentage points since May 2025, while only 20 percent expect tariffs to be rescinded, marking a significant decline from previous expectations. These statistics suggest a shift in public sentiment as the potential for economic repercussions becomes more pronounced in the minds of Canadians.

Furthermore, the poll reveals that 76 percent of Canadians view American tariffs as a threat to their economy. This widespread apprehension is coupled with a tangible response from the Canadian public, as 55 percent report boycotting American goods whenever a non-American alternative is accessible. This behavior indicates a strong desire among consumers to support domestic products and avoid contributing to U.S. tariffs, demonstrating a significant shift in purchasing choices in response to international trade policies.

Mario Canseco, president of Research Co., elaborates on the implications of the poll, noting that the perception of military threat from the U.S. varies depending on political alignment, with 60 percent of Liberal voters seeing the U.S. as a military threat compared to just 46 percent of Conservative voters. This division highlights the complex interplay between trade, defense perceptions, and national identity in Canada as it grapples with its relationship with the U.S., particularly under the current administration.