On February 19, President Daniel Noboa of Ecuador officially announced a 25% increase in the budget allocated to sports through the 'More Resources, More Sports' campaign. This increase aims to enhance support for athletes as the nation prepares for upcoming international events, especially the 2028 Los Angeles Olympic and Paralympic Games. Noboa highlighted the importance of financial support in allowing athletes to focus solely on their performance rather than worrying about financial constraints.

During his address, Noboa rejected what he termed a 'cheap, lying, and mediocre' narrative regarding lack of resources in sports, emphasizing that while the athletes' success depends on their skill and tenacity, it is equally important for authorities to provide the necessary support to help them achieve their goals. He stated that the government’s enhanced investment, totaling $51.7 million, is aimed at ensuring that athletes can compete at the highest levels without distractions related to funding issues.

The increase in funding is part of a broader strategy to elevate sports in Ecuador and to prepare athletes for prestigious competitions on the world stage. By investing more resources into sports, the government hopes to not only boost athlete performance but also to inspire future generations of competitors. This initiative aligns with the Ecuadorian leadership's vision of enhancing national pride through sporting excellence and international representation.