Without sponsorship, the Praieiro block of the band Jammil gives up on parading in post-Carnival São Paulo
The Praieiro block led by the band Jammil has canceled its post-Carnival parade in São Paulo due to a lack of sponsorship.
The Praieiro block, associated with the renowned band Jammil e Uma Noites, has announced its withdrawal from the post-Carnival parade in São Paulo that was scheduled for Saturday, citing insufficient sponsorship as the primary reason. The unavailability of funds has forced the group to reconsider its participation, especially as the public announcement by the city regarding the parade routes came too late, hindering their fundraising efforts.
Founded 30 years ago, Jammil e Uma Noites is a staple of Salvador's Carnival, known for hits such as "Praieiro" and "Milla." Their decision to cancel the parade illustrates broader issues related to financial backing for cultural events in Brazil, especially in metropolitan areas outside of traditional Carnival venues. The logistics and structural challenges further compounded their difficulties, leading them to make the announcement before the Carnaval officially commenced.
Looking ahead, the band has committed to returning to São Paulo in 2027 with plans to better prepare financially, aiming to lessen their reliance on sponsorships. This move reflects an intent to regain traction in the city's Carnival scene and ensure their participation is both successful and sustainable in the future.