Alice Webb, a 33-year-old from the UK, tragically became the first known victim of a failed non-surgical buttock enhancement procedure, leaving behind five children. This procedure, which was performed in 2024, is a popular cosmetic treatment that involves injecting dermal fillers into the buttocks as a less invasive alternative to the surgical Brazilian Butt Lift (BBL). Her passing has sparked significant concern about the safety of such cosmetic procedures, especially when conducted outside of regulated environments.

Her partner, Ben Kingscote, has been vocal about the need to ban this procedure, describing it as a dangerous practice reminiscent of 'the wild west' in terms of regulation and safety standards. He has expressed outrage over the slow progress in addressing this issue and has called for immediate action from lawmakers. As a result of Alice's tragic death, there is now heightened awareness and pressure on UK Parliament members to move towards banning non-surgical buttock enhancement procedures altogether.

The aftermath of this incident reflects broader discussions around cosmetic surgery regulations, patient safety, and the responsibilities of practitioners in the industry. Supporters of a ban argue that the risks associated with such procedures outweigh the benefits, particularly when composed of unregulated practices. This case is likely to stimulate a larger conversation about cosmetic enhancements and the policies needed to protect patients from unsafe medical practices.