Andrea Bartolomeo, country manager for MG Italy, highlights the significance of the Italian market for MG, indicating strong sales growth and future plans for the Maxus brand.
Andrea Bartolomeo, the country manager for MG in Italy, has emphasized the crucial role that Italy plays as the largest market for MG outside the UK, specifically noting the performance and uniqueness of the Italian market. This is part of MG's strategy to use Italy as a pilot market for various initiatives, including the launch of the Maxus brand, aimed at capturing 5% market share by 2028. This move reflects SAIC's confidence in Italian consumers' acceptance of diverse vehicle types, from traditional petrol to hybrids and electric.