The man who turned arcade games into a family business
Juan Kurhelec transformed a small family workshop repairing pinball machines into Playland, a leading entertainment chain in Argentina and beyond, now boasting over 30 locations across the region.
Juan Kurhelec's journey from repairing pinball machines in a family workshop to founding Playland—a major entertainment chain in Argentina—illustrates the evolution of a beloved cultural institution. Over the years, the term "fichines" has become synonymous with childhood experiences at the beach for many Argentinians, where the sounds and lights of arcade games captivate the imagination. Today, Playland operates over 30 outlets across Argentina and has expanded into Chile and Colombia, affirming its significant role in the leisure landscape of the region.
The establishment of Playland is rooted in the humble beginnings of Kurhelec's family, who faced the challenges of immigrant life post-World War I. As the company grew, it not only adapted to changing times—integrating new gaming technologies—but also retained its connection to traditional games, ensuring that generations of children continue to make memories there. Kurhelec's dedication and vision contributed to positioning Playland as a staple in children's entertainment, vital to many families' outings.
As Playland expands, it reflects broader trends in the entertainment industry, where creating immersive experiences is increasingly important. The company's growth also signifies a shift in family leisure activities, marrying nostalgia with modern innovations, and highlights the resilience of family businesses in a challenging economic landscape. This story not only celebrates Kurhelec's achievements but also emphasizes the cultural significance of family recreation in Argentina and its evolving nature in the face of contemporary entertainment demands.