Mikael Rocha, a 24-year-old from Umuarama, Brazil, is competing in the Elevate Exterior Cleaning Convention in the USA, representing his country in a quest to become the world's best window cleaner. This competition emphasizes not only speed and quality in cleaning but also involves discussions about tools, techniques, and safety innovations related to the window cleaning industry.

Rocha has a notable track record, having won three national championships in Brazil, and this marks his second appearance on an international stage where professionals from various countries including Portugal, Argentina, Mexico, and Canada will also be competing. As window cleaning is often viewed as a simple household task, this competition aims to elevate the profession, showcasing it as a skilled craft.

The event takes place over several days, with specialized training sessions and discussions scheduled in addition to the competitions. Rocha holds a personal record of 11.25 seconds for cleaning windows, highlighting his proficiency and dedication to the art of window cleaning, all of which contribute to raising the profile of this specialized service within the industry.