Ernesto Fürstenberg Fassio, the President of Banca Ifis, speaks about the powerful impact that art can have on enhancing life as he showcases a new artwork by Lucio Fontana in his studio. He explains that the recent support for Anselm Kiefer's works at Palazzo Reale in Milan was part of the broader initiative 'Ifis Art', which aims to utilize art as a form of soft power to generate beauty and enrich people's lives. Fassio emphasizes that Kiefer is an artist who cannot simply be owned but rather experienced, as his work articulates the human struggle with personal obsessions.

Beyond the Kiefer exhibition, Banca Ifis has been involved in supporting various art and restoration projects across Milan, including establishing a permanent exhibition of Canova’s sculptures at Brera and restoring the historical Paliotto at Sant'Ambrogio. Fassio describes these projects as an effort to create 'a corridor of beauty' that leads visitors into Brera, making previously inaccessible pieces publicly available. This commitment to enhancing cultural experiences showcases Banca Ifis's dedication to the arts and its belief in art's transformative power.

These initiatives represent a growing trend in which corporate entities take an active role in the cultural landscape, investing in art and restoration to foster community engagement and enrichment. By supporting such projects, Banca Ifis not only nurtures the cultural fabric of Milan but also positions itself as a patron of the arts in a landscape where collaboration between business and culture is increasingly vital for societal progress and well-being.