In a unique approach to celebrating Valentine’s Day, AIICO Insurance Plc took to the streets of Nigeria to educate young individuals about the significance of insurance. The event featured popular street influencer 'Kabiyesi', who facilitated engaging street interviews with undergraduates, encouraging them to express how far they would go to protect their loved ones. This initiative aimed not just to promote insurance but also to foster a dialogue about the emotional aspects of safeguarding one’s family and loved ones.

The interactions revealed heartfelt responses from students, who shared personal stories highlighting their commitment to their families. Many participants expressed profound sentiments about their mothers, describing them as pillars of support and sacrifice. One undergraduate emotionally stated that their mother had sacrificed everything for them, signaling a strong desire to ensure her future is secure. Such comments reflect a cultural value placed on family and responsibility that resonates strongly among the youth.

Through this initiative, AIICO Insurance Plc not only raised awareness about the importance of insurance but also created a lively and memorable atmosphere for participants. The interplay of fun and meaningful discussions signifies a shift in how financial literacy and personal responsibilities are addressed, specifically among the younger generation. This innovative approach may inspire similar outreach efforts by other companies aiming to connect with and educate potential clients in a relatable manner.