Cinépolis, one of Mexico's leading cinema chains, has announced the return of its Festival 2026, coinciding with the Oscar season, which promises special ticket prices starting as low as 35 pesos. This event will run from March 2 to March 4, 2026, during which cinema-goers can enjoy reduced ticket prices across a wide range of traditional formats and select types of screenings. The promotion allows access to various films, including new releases and re-releases such as 'KPop Demon Hunters'.

The initiative aims to draw in audiences during a prime time for cinema, as many viewers are typically more engaged with film viewing around awards season. Cinépolis has communicated the details of this promotion through their social media platforms, emphasizing that it is applicable to numerous formats offered by the cinema chain, although there may be specific restrictions on certain locations or times due to seating availability. This strategy not only aims to boost attendance but also to foster a sense of community around cinema-going during a culturally significant period.

The Fiesta Cinépolis 2026 could have significant implications for audience behavior and cinema revenue, providing a more accessible option to watch movies at a time when many are interested in the cinematic arts due to the Oscar nominations. By lowering ticket prices, Cinépolis hopes to encourage larger audiences, thereby supporting filmmakers and distributors during a competitive film release season, ultimately contributing to the broader film industry in Mexico.