The Trump family, under the leadership of Donald Trump Jr. and Eric Trump, is taking steps to secure exclusive rights to their name for use in airport-related services. According to a report by the Associated Press, the Trump Organization has filed documents with the US Patent and Trademark Office (USPTO) to protect the usage of the Trump name, which they claim is frequently misused, being one of the most violated trademarks globally.

The filing includes a proposal for several versions of the name, such as 'President Donald J. Trump International Airport', 'Donald J. Trump International Airport', and its abbreviation 'DJT'. The Trump Organization argues that this move is not primarily to generate revenue but to protect the family name from bad actors who might exploit it. They aim to defend their name against any unauthorized usage, ensuring that their brand integrity is maintained in the marketplace.

This application indicates the Trump family's intention to further their legacy and brand even after Donald Trump's presidency. It raises questions about the commercialization of public assets and how personal brands can intersect with public infrastructure, suggesting a potential trend where political figures leverage their names for profit in various sectors, including transportation.